Ellsworth leads the way in delivering culturally competent telehealth services across Indian Country. By prioritizing Indigenous cultural awareness and utilizing IHS-supported technologies, this Native owned small business reduces health disparities for Our Relatives through proactive, virtual healthcare solutions.

Reshaping Rural Medicine Through Telehealth Cultural Competence

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By Michael Woestehoff, CEO
MPS (Navajo)
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Telemedicine has the potential to reshape the delivery of healthcare for Indigenous communities and improve health outcomes. Just as with in-person interactions, practicing cultural awareness is an essential skill to ensure high-quality care for Our Relatives. This technology has the power to either reduce or exacerbate existing disparities depending on how Native practitioners and systems adapt to meet the unique needs of Indian Country.

Understanding Telehealth Modalities for Native Populations

Virtual healthcare, or telemedicine, refers to using electronic communication technologies to facilitate remote clinical care and patient education. While usage peaked during the pandemic, approximately 26.7 million Americans continued to use these services into 2022. For Indigenous people in rural areas, these tools include live video conferencing, remote patient monitoring (RPM), and mobile health apps. As noted in the Culturally Competent Care in Telehealth checklist, live video is particularly relevant for maintaining cultural awareness, as it most closely mirrors the traditional clinical interactions valued by our elders.

Overcoming Disparities Within the Indian Health Service

The digital divide remains a significant concern, as research indicates that groups including Native populations may be less likely to complete video appointments due to a lack of smartphone ownership or broadband access. Recent research on Rural Life, Rural Healthcare, and Telehealth suggests that telemedicine emerges as a positive tool to support healthcare access and a rural way of life. Telemedicine also offers a vital promise: the ability to connect Our Relatives with practitioners of similar backgrounds. This is a critical factor, as patients often report better outcomes and higher satisfaction when treated by those who share their heritage and upbringing. By matching patients with providers fluent in their Native languages, the IHS can significantly disrupt the cycle of unequal access.

Integrating Culturally Competent Care in Virtual Settings

Fostering mutual respect through culturally competent care improves healthcare delivery by tailoring services to meet the social and linguistic needs of Indian Country. This person-centered approach focuses on building communication skills that are adaptable to any situation. According to a Qualitative Study of Rural Healthcare Providers’ Views, facilitating access to healthcare requires an active application of and respect for cultural differences. For a Native owned small business or an ISBEE, implementing these practices ensures that virtual care remains a supportive environment rather than a distant one.

Five Ways to Practice Telehealth Cultural Awareness

To ensure high-quality interactions, providers should avoid assuming all patients have the technical savvy to navigate new platforms. Instead, be inquisitive and normalize technology differences by asking if a video meeting feels comfortable. Establishing clear communication and arranging for professional interpretation is vital for our community members who may prefer their Native languages. Building trust quickly through active listening and empathy is essential! By being aware of implicit biases and seeking ongoing training, as detailed in the review of Telehealth for Rural Diverse Populations, we can ensure that telemedicine serves as a tool for empowerment across all our communities.


At Ellsworth, we are committed to providing the highest level of culturally competent care to Our Relatives. We believe that by empowering practitioners with the right virtual tools, we can bridge the distance and bring healing directly to the heart of Indian Country.


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